“Apple shares are being undervalued because investors are too bearish on the ‘ambient paradigm’ – an era of technology where the company’s iOS operating system is everywhere through different devices – according to a note by UBS on Wednesday,” Arjun Kharpal reports for CNBC.
“‘The ambient paradigm consists of a many devices providing different input/output methods that can be flexibly utilized depending on the situation (sitting, walking, running, driving). Collectively these devices offer the capability of earlier products and more delivered as a seamless user experience,’ UBS wrote in a note,” Kharpal reports. “Focusing on the iPod as merely a music player would have indicated little about Apple’s future in mobile, UBS argues.”
“So investors need to see the Apple Watch and wireless AirPods as transition products into whatever the next paradigm for Apple might be. ‘Apple often introduces important long-term technology in a more modest form that reveals only part of its eventual capability. For instance, Apple appears to have settled on the recent version of the Watch as a fitness play, but we expect health and Internet of Things interactions to become integral over time,’ UBS wrote,” Kharpal reports. “For the ‘ambient paradigm’ to be achieved, Apple will need to integrate the user experience so that all these devices connect seamlessly. For example, you could speak to Siri – Apple’s digital person assistant – via the AirPods and ask for directions which then show up on the Watch.”
Read more in the full article here.
MacDailyNews Take: Meanwhile, Google’s hard at work building an Ambien™ paradigm.
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