“Just a few weeks after Apple, Inc. pointed out at its September event that it is now the second-largest watchmaker in the watch industry (as measured by revenue), the company has just scored another major victory with Apple Watch,” Evan Niu writes for The Motley Fool.

“Insurance giant Aetna has announced a new program that aims to improve people’s health through Apple Watches, as well as iPhones and iPads. The company will help subsidize a ‘significant portion’ of Apple Watches at a handful of large employers and for some individual customers,” Niu writes. “The remainder of the cost will come right out of payroll deductions for added convenience. Perhaps more exciting is that Aetna will also cover the full cost of a new Apple Watch to its almost 50,000 employees if they participate in Aetna’s wellness reimbursement program. Apple will also help Aetna develop some exclusive health-oriented apps for iOS and watchOS.”

Niu writes, “Aetna may be one of Apple’s first big enterprise wins, but it probably won’t be the last.”

Read more in the full article here.

MacDailyNews Take: It’s tough to overstate how important this deal is for Apple Watch.

In major win for Apple, Aetna becomes first insurance company to subsidize Apple Watch – September 27, 2016
New ‘SweatCoin’ iPhone app pays people to get fit – May 5, 2016
Why you’ll wear an Apple Watch to keep your job – March 14, 2016
Share your fitness data for an Apple Watch – or cash – March 2, 2016
Tim Cook hints Apple might build a health device – November 10, 2015
Apple should double down on Apple Watch’s health sensors, battery life, and waterproofing – October 2, 2015
Health insurer will charge more for lazy people, less for active people, based on Apple Watch sensors – September 18, 2015