“Twitter has received expressions of interest from several technology or media companies and may receive a formal bid shortly, sources said,” David Faber and Anita Balakrishnan report for CNBC. “The social media company is engaged in conversations with potential suitors that are said to include Google and Salesforce.com, among other technology companies, sources said.”
“Twitter’s board of directors is said to be largely desirous of a deal, according to people close to the situation, but no sale is imminent,” Faber and Balakrishnan report. “There’s no assurance a deal will materialize, but one source close to the conversations said that they are picking up momentum and could result in a deal before year-end.”
Faber and Balakrishnan report, “Suitors are are said to be interested as much in the data that Twitter generates as its place as a media company.”
Read more in the full article here.
MacDailyNews Take: Twitter is one of the very best places, if not the best, for breaking news. It’s got many other problems, of course (organization, priority, conversation coherence, rampant inanity, etc.), but it is good for breaking news. As it’s also good for generating data, and Google loves nothing more than data, it’s no surprise Google’s interested. Google would likely wreck it and then forget about it as Our Lady of Transitory Endeavor is wont to do, but YouTube at least survives today, so maybe not.
We’d love to see what Apple could do with Twitter in terms of usability. A vast, ready-made social network might be just the thing to teach Apple all they need to know about the subject, which isn’t much (see Ping and Connect, for two examples).