After first weekend of sales, iPhone 7 and 7 Plus show similar adoption rates as previous models

“Back on September 7th, Apple revealed its newest iPhone models, the iPhone 7 and 7 Plus, as well as its newest OS system, iOS 10,” Caitlin O’Connell blogs for Localytics. “Prior to that event, we analyzed the current landscape of Apple’s market and saw there had been some movement within the iPhone models, notably the ‘6S’ models gaining more share.”

“With the first weekend of sales behind us for the newest iPhone models and 6 days into the launch of iOS 10, we looked at the data again to see how user adoption rates are faring,” O’Connell reports. “During the first weekend of sales, the iPhone 7 grabbed 1% of the device market share, while the iPhone 7 Plus accounts for .2%.”

“It is important to note that this data does not represent sales of the newest iPhone, but measures users who have received their phones and have started using apps. This year, many people decided to order online to avoid long lines which means these users will have to wait a couple weeks to get their hands on their new phone. Given that Apple is expected to sell 13 million phones this weekend, beating the first weekend of the ‘6S’ models last year, these adoption numbers are sure to rise once more users begin to receive their phones,” O’Connell reports. “Even though the early adoption is similar, predictions are that the iPhone 7 will bring more growth for Apple than the previous 6 models. Given that all iPhone 7 models and the jet-black version of the iPhone 7 Plus sold out in pre-orders, there is a demand for these models that was not seen in previous years.”

Read more, and see the charts, in the full article here.

MacDailyNews Take: With Jet Black models backordered into November, and other colors still not shipping for 2-3 weeks, it’ll be months before we get an accurate picture of the level of iPhone 7/Plus success via app usage.


  1. Ok, Apple is expected to sell 13 million over one weekend. Passing the previous iPhone 6 series records and in line with expected sales – normal sales.

    Samsung Note 7 sale expected to challenge Apple sale; however, Samsung must recall all the units sold in a three week period and Samsung itself puts the number at 2.5 million.

    Apple is down played and Samsung is shown as a volume sales leader by the media – have I missed something?

    1. Samsung does sell a huge number of phones. However, only a vanishingly small percentage of those sales are for the latest generation Galaxy S and Galaxy Note flagship models. More than 90% of Samsung’s unit volume is made up of low spec phones that sell for $200 or less (unlocked) in emerging markets.

  2. The only thing “first weekend” sales reveal is how many iPhones Apple scheduled to ship that weekend.

    I’ve been watching first weekend sales for several years, and there is no correlation between that number and what Apple ultimately sells during the December quarter.

    I’m glad Apple has decided to stop reporting this bogus metric.Its one less thing for the media to erroneously focus on.

  3. I think the headline is very misleading.

    Graphics help make the point:

    Let’s just look at 4.7″ phones:
    6: 2% adoption
    6S: 1% adoption
    7: 1% adoption

    So despite the fact that Localytics is only a rough guesstimate of a growing user base, it is nevertheless their estimate that the 7 is being purchased at about _half_ the rate of the iPhone 6. That isn’t very promising. “S” years are always slower selling, but the 7 is now selling like an “S” year phone. How is that good news?

    But wait, there’s more. The article also says that iOS 10 adoption rate is lagging that of iOS 8 and iOS9 — likely because 8 was a huge bug fix for the mess Apple created with iOS 7, and now iOS 10 doesn’t really add much must-have features.

    I will wait until after another few months to decide whether Apple has a hit with the iPhone 7. I do know that nobody in this household felt any urge to rush out and buy one.

    1. I did so many upgrades with the 7 and 7plus. I love the dual camera especially. And hey trading in a past model for $650 credit how can you not lol it’s basically a free phone.

      And considering with iPhone 6 and 6S I could walk in to the store and buy one the week it was released no issue and 7 demand is so high it’s weeks out that says something.

      You can’t judge first weekend sales unless that counts every pre order every shipped and every one ordered in store over the weekend.

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