Apple hones marketing for Apple Watch with focus on fitness

“Two years after unveiling the Apple Watch with apps and styles that tried to appeal to every need and every customer, Apple Inc has honed its marketing strategy, debuting a second generation product aimed squarely at the health and athletic audience,” Julia Love reports for Reuters.

“Apple’s original pitch touted the ability to send doodles, make phone calls and track fitness, while the company described it as essentially a fashion accessory,” Love reports. “But at a San Francisco launch event on Wednesday, where the iPhone 7 also debuted, Apple Watch videos, advertisements and demos focused narrowly on features for health enthusiasts, with the notable exception of a Pokemon Go app.”

“The new Watch starts at $369, includes a GPS chip, and is waterproof. Apple designed a special edition with sports giant Nike Inc.,” Love reports. “Exercise buffs on social media cheered the new features, particularly the internal GPS system designed for runners who want to track workouts without dragging along their phones.”

Love reports, “Sanford Bernstein analyst Toni Sacconaghi estimates the watch will generate $4.1 billion in revenue for Apple this year, up from $2.7 billion in 2015.”

Read more in the full article here.

MacDailyNews Take: Just look at the results of our ongoing poll to see how well Apple Watch Series 2 is being received!

Apple Watch Series 2 hands-on: It’s much faster, swim-proof, and more – September 8, 2016
Apple and Nike launch the perfect running partner, Apple Watch Nike+ – September 7, 2016


  1. Then improve the fitness app. Let me see my fitness reports online, let me see my Health app data online. Let me print Health app data reports so I can take them with me to the doctor. Let me customize the watch fitness screen so I can see HR, Pace and Distance on the same screen so I don’t have to constantly be flipping screens on my watch while I run.

  2. Les montres Apple sont un produit très haut de gamme et les geeks de gadgets aiment beaucoup tout ce qui sort d’Apple. Pourtant, il semble qu’Apple perd son marché. Certains disent qu’en raison du prix élevé, le produit Apple perd le marché. Bien que je pense que c’est à cause de la mauvaise politique marketing. Vous devez avoir un bon plan de marketing numérique dans ce modèle de marketing. Si vous pensez à ce type de marketing, demandez l’aide de Il s’agit d’une plate-forme d’aide au référencement et au marketing numérique très populaire où les gens peuvent obtenir leur bonne solution concernant les problèmes de référencement et de marketing numérique.

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