“Two years after unveiling the Apple Watch with apps and styles that tried to appeal to every need and every customer, Apple Inc has honed its marketing strategy, debuting a second generation product aimed squarely at the health and athletic audience,” Julia Love reports for Reuters.
“Apple’s original pitch touted the ability to send doodles, make phone calls and track fitness, while the company described it as essentially a fashion accessory,” Love reports. “But at a San Francisco launch event on Wednesday, where the iPhone 7 also debuted, Apple Watch videos, advertisements and demos focused narrowly on features for health enthusiasts, with the notable exception of a Pokemon Go app.”
“The new Watch starts at $369, includes a GPS chip, and is waterproof. Apple designed a special edition with sports giant Nike Inc.,” Love reports. “Exercise buffs on social media cheered the new features, particularly the internal GPS system designed for runners who want to track workouts without dragging along their phones.”
Love reports, “Sanford Bernstein analyst Toni Sacconaghi estimates the watch will generate $4.1 billion in revenue for Apple this year, up from $2.7 billion in 2015.”
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