Apple iPhone 6s, the world’s top-selling smartphone in Q2 2016

According to the latest research from Strategy Analytics, Apple’s iPhone 6s was the world’s top-selling smartphone model in the second quarter of 2016. Apple currently accounts for two of the three top-selling smartphone models shipped worldwide.

Linda Sui, Director at Strategy Analytics, said in a statement, “Total global smartphone shipments grew 1 percent annually from 338.0 million units in Q2 2015 to 341.5 million in Q2 2016. Smartphone growth is sluggish at the moment due to ongoing economic volatility worldwide, high ownership penetration in most major countries, and a lack of new innovation from device manufacturers.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the Apple iPhone 6s model shipped 14.2 million units and accounted for 4 percent share of all smartphones shipped worldwide in Q2 2016. Apple’s iPhone 6s is currently the world’s most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security.”

Woody Oh, Director at Strategy Analytics, added, “The Apple iPhone 6 shipped 8.5 million units worldwide for second position and 2 percent marketshare during Q2 2016, followed by Samsung Galaxy S7 Edge in third place with 8.3 million and 2 percent share. Apple iPhone 6 has been on sale for almost two years and it remains near the top of best-seller lists in many regions like Europe.”

STrategy Analytics smartphone unit sales Q216

The full report, Global Smartphone Shipments by Model: Q2 2016, is published by the Strategy Analytics Smartphone Model Tracker (SMT) service, details of which can be found here.

[1] Numbers are rounded. The numbers in the data-table refer to the entire smartphone market for all platforms combined.

MacDailyNews Take: YKBAID.

[Thanks to MacDailyNews Readers “Fred Mertz” and “RK” for the heads up.]


  1. So Samsung’s new top selling phone Galaxy S7 Edge sold 8.3 million in entire quarter. That is less than what either iPhone 6s or iPhone 6 sold during their first weekends at launch.

  2. Notice after all these years how “shipment” is still regarded as being the same as “sold”.

    If a really crappy manufacturer were ever to end up in a situation where they sold something like a smartphone that caught fire and then they subsequently were required to swap it for a different one, that single sale would count as two shipments, but their profit margin would plummet.

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