It’s official: Apple special media event set for September 7th

It’s official. Apple has scheduled a special media event for September 7th at 10am PDT/ipm EDT at the Bill Graham Civic Auditorium in San Francisco.

You can watch the keynote live via Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

Expected revelations include the iPhone 7, iPhone 7 Plus, and the Apple Watch 2.

Apple Special Media Event - September 7, 2016

Link for Apple’s special media event live webcast:

MacDailyNews Take: As usual, we’ll have live coverage, so you can comment along as the event unfolds. That link will be posted on closer to the event.


  1. Excellent. Let’s hope Apple addresses the doomsayers here. Looking forward to an iPhone 7 or whatever it’s called. My Apple Watch is fine for now. There would have to be significant incentives in new features to buy after only a year.

    1. @peterblood71

      So let me get this right, you’re looking forward to a phone that takes away the support of all your 3.5mm accessories without using a dongle?

      Hope Apple also has a bridge they’re trying to sell you also.

  2. The date (7th) is purposely picked (in prior years, it was more often a Tuesday, rather than Wednesday, if I remember correctly).

    I’m guessing it implies that the new phone will be iPhone 7.

    1. It’s more likely that it’s because the 5th is Labor Day, so they aren’t making the press and other attendees travel on a holiday for an event the next day. They’ve held events on Wednesdays after Monday holidays in the past, I think.

  3. Now is the time to speculate on the importance of every detail in the invite. Obviously the date is significant (iPhone 7), but I noticed the out-of-focus lights first. I’m hoping that means both iPhone cameras will have significantly larger sensors and apertures for better depth of field effects. And I really hope any post-capture background blur adjustment isnt limited to the 2 camera Plus. But it probably will be.

    1. Yes, from what I can see from the invite is the number of different colours the new pro iMacs will and mac pros come in, along with 5400rpm drives and integrated graphics. Let’s hope they are even skinnier than the present models!

      I think I’ll have the slightly off pink greyish rose gold green one please Jony.

  4. Going to predict this is pretty much an iPhone (meh) event. And for the first time, might just skip trying to watch it live. Probably be impossible with streaming issues, don’t expect that to change like past events.

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