“Mr Cook became Apple’s chief executive in August 2011 in tragic and extremely difficult circumstances: just before the death of Steve Jobs, Apple’s co-founder and guiding genius,” The Financial Times writes. “Jobs was, as Mr Cook noted in an interview with The Washington Post, an impossible act to follow. ‘It would have been a treacherous thing if I would have tried to do it,’ he said.”
“The impossibility is clear in how Mr Cook’s first five years are sometimes seen: as a mild disappointment,” FT writes. “It is fairer to regard his tenure from another perspective: Apple has not only remained steady but has flourished and Mr Cook has kept its senior talent largely in place. Unlike others who have succeeded charismatic and forceful founders, including John Sculley when Apple forced out Jobs in the mid-1980s, he has stopped it veering off track and managed to develop and broaden its product line.”
“But this was Mr Cook’s first act. To achieve a decade at the helm, he must go further than exploiting the iPhone’s potential in new markets: he has to deliver an unexpected product of his own,” FT writes. “In Mr Cook’s five years in charge, he has remained faithful to Jobs’ legacy; eventually, he must transcend it.”
Read more in the full article here.
MacDailyNews Take: Certainly Cook is trying and will continue to try to do what he believe is best for Apple. As to whether he needs to do anything, much less “transcend Jobs’ legacy” (good luck with that), Cook likely has a better idea of what his goals need to be than The Financial Times.
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