Xiaomi phone shipments slump by 38 percent in China

“Xiaomi shipments tumbled by 38 percent in China for the quarter ended June 30 compared to the same period last year, as Huawei, Oppo, and Vivo strengthened their positions in China, according to a research note released by International Data Corp (IDC) on Monday,” Cyrus Lee reports for ZDNet.

“The Chinese budget phone maker shipped a total of 10.5 million smartphones in the second quarter, down from 17.1 million during the same period last year,” Lee reports. “IDC said Xiaomi had slipped to fourth place after leading the market a year earlier.”

“Apple’s shipments to China tumbled by 32 percent in the second quarter, down to fifth place from third place last year,” Lee reports. “IDC said the iPhone SE was not a hit in China, as consumers prefer larger-sized phones and may be holding out pending new iPhone announcements.”

Read more in the full article here.

MacDailyNews Take: Unlike iPhone knockoff peddler Xiaomi, Apple will be just fine in China, thanks.

If it’s not an iPhone, it’s not an iPhone.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


    1. How do they expect to all win when they are all fighting for the low cost dumpster food scraps to try to be the big dog.

      “Go for the Gold” is a maxim of the business world for a reason. 3rd, 4th & fifth level players tend to wind up living only in the history books.

      1. “How do they expect to all win when they are all fighting for the low cost dumpster food scraps to try to be the big dog.”


        1. The number of premium ($500 or more) Android smartphones by various manufacturers (Samsung, LG, HTC, Motorola, Xiaomi, Huawei etc.) sold exceeds the number of iPhones sold.

        2. The number of midrange ($399 or more, the cost of the iPhone SE) Android smartphones sold FAR exceeds the number of iPhones sold.

        3. Most of these companies were already surviving just fine selling cheap electronics (stereos, TVs, DVD players) and appliances long before they started selling cheap smartphones. It is for Apple fans to explain why a company that has existed for 50 years manufacturing $75 DVD players, $150 stereos, $250 TVs and $400 refrigerators and washing machines at a decent profit despite their not costing anything near what a top of the line Samsung appliance or Sony TV or Bose sound system will all of a sudden go out of business because they are making $250 smartphones instead of $399 ones.

        Xiaomi’s problems are due to Huawei making better devices. And yes, it is also due to Apple no longer being an aspirational brand in China. Xiaomi did great selling Apple knockoffs in China 3-4 years ago to people who wanted the real thing but could not afford them. Now that everyone wants Huawei and Oppo phones in China instead of iPhones, the market for Apple wannabe devices no longer exists.

        Xiaomi is having a similar problem in India. Apple is not an aspirational brand there, so folks in that market are buying Samsung devices, as well as devices from local manufacturers. And when Nokia re-enters the India market with Android devices, Xiaomi will be in real trouble as Nokia still has brand loyalty in India.

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