“Apple CEO Tim Cook is making the rounds in China once again,” Josh Horwitz reports for Quartz. “His trip is the latest in a series of photo-op-ready visits he’s made to the country, with this one coming weeks after the company revealed disappointing quarterly sales there. According to the China Daily this is his ninth trip to the nation.”
“Cook first announced his trip on China’s Twitter-esque Sina Weibo,” Horwitz reports. “Yesterday (Aug. 15) he posted photos of himself with Guo Pei, one of China’s most celebrated fashion designers. ‘Thrilled to see how her team is using iPad Pro as Guo Pei designs her new collection,’ he wrote.”
“The following day, Cook attended a fitness class led by Tony Nicholson, a British citizen who runs a gym in Beijing,” Horwitz reports. “Cook’s trip follows disappointing quarterly earnings, reported in July, that saw China lose its place as Apple’s second-largest market to Europe.”
MacDailyNews Note: Guo Pei is a rising Chinese designer star, famous for her wedding dress series and her success at the Met Gala in New York City last May.
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MacDailyNews Take: The dog days of August are a good time for Cook to go on a charm offensive. Next month comes the beginning of a slew of big product unveilings!
Tim Cook back in Beijing, says Apple will further boost investment in China – August 16, 2016