iPhone 7 likely pre-orders: September 9th, launch on September 23rd

“An official announcement about Apple’s anticipated September iPhone event is expected sometime later this month, and a new detail has emerged that hints at when we might actually be getting our hands on the new iPhone 7 … and it could be later than previously expected,” Zac Hall reports for 9to5Mac.

“While Apple has unveiled and released new iPhones in September since the iPhone 5 in 2012, prominent leaker Evleaks first surfaced the rumor that new iPhone models would hit stores on September 16 following a pre-order period starting on September 9,” Hall reports. “From there we speculate that Apple’s September event will likely be held on September 7, two days after Labor Day and two days before pre-orders.”

“A new detail to consider comes in the form of a leaked AT&T retail schedule detailing upcoming merchandising reset hours,” Hall reports. “Specifically, the guidance calls out September 9 and September 23 as dates for merchandising resets. This could suggest that advertising for pre-orders could be planned for September 9 as expected and new iPhone models could hit the floor on September 23, a week later than previously expected.”

Read more in the full article here.

MacDailyNews Take: Here’s hoping it’ll be earlier than the 23rd, but if that’s the date, that’s the date.

We expect (hope) Apple Watch 2 will also be unveiled/launch on the same dates as the next-gen iPhones.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Judge Bork,” and “Dan K.” for the heads up.]


  1. It would be nice if ship was the 19th, not the 23rd, but until there is an “official” announcement from Apple, its still speculation..

    One does wonder how they are going to handle those that want to upgrade that are on the Apple Upgrade plan, where I assume you’ll have to return your current model iPhone 6? Will you be able to pre-order and then ship the old unit back, or bring it to an Apple Store (if you have one near you).

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