“Apple is expected to announce the iPhone 7 in September, and rumors of an extremely minor hardware update have spurred least one bearish research firm to ratchet down its sales predictions,” JP Mangalindan reports for Yahoo Finance. “The iPhone 7 is ‘unlikely to either drive enough existing users to upgrade sooner or attract more switchers than before from Android devices’ — due to what pundits speculate is a slight update, OppenheimerFunds [sic Oppenheimer & Company] senior analyst Andrew Uerkwitz wrote in an August report.”
“The smartphone apparently won’t get the major design revamp Apple traditionally unleashes on consumers every other year,” Mangalindan reports. “What they can expect instead, if rumors and alleged leaked photos prove true, is a device that looks a lot like the iPhone 6s and 6s Plus, albeit with a slight change to the back of the phone at the top and bottom. Also possible: a dual-lens camera to improve image quality, particularly in shots with less light; the removal of the classic headphone jack; a pressure-sensitive home button that provides feedback to users through vibration; and the ability to charge the phone wirelessly.”
Mangalindan reports, “The Oppenheimer Funds analyst is taking a contrarian view to many Apple analysts and predicting a decline of 6.4% year-over-year in iPhone shipments to 197 million units vs. the consensus estimate of 5.5% growth, or 221 million units for Apple’s fiscal year 2017, which starts Sept. 25 this year and wraps September 2017.”
Read more in the full article here.
MacDailyNews Take: Poor Andy hasn’t a clue.
Calendar fourth quarter will set an all-new quarterly iPhone unit sales record. — MacDailyNews, August 8, 2016
And iPhone sales will return to YOY unit sales growth in Apple’s fiscal 2017.
New high-res photos show off Apple’s iPhone 7 and iPhone 7 Plus – August 11, 2016
Apple’s iPhone sales return to growth in the US and Europe – August 10, 2016
Don’t judge it by its cover: Apple’s next-gen iPhone will be better than ever – August 8, 2016
Apple stock gaining on new iPhone features – August 8, 2016
Apple’s next-gen iPhone said to have dual camera, pressure-sensitive Home button – August 8, 2016