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Apple’s Mac is now a threat to Alphabet Inc.’s Google

“Later this year, Apple will release macOS Sierra, the next version of its Mac operating system,” Sam Mattera reports for The Motley Fool. “Sierra will bring a number of notable improvements to Apple’s PCs, including support for Apple Pay and deeper integration with iOS devices.”

“It also brings Siri, Apple’s digital personal assistant,” Mattera reports. “Her introduction could dramatically improve the productivity of Mac users, and give them a new way to interact with their machines. It could also pose a threat to Alphabet’s Google.”

“Once they’ve installed Sierra, Mac users will be able to call on Siri by speaking to their machines. It’s a bit of a shift from the familiar mouse and keyboard, but impressions have been generally favorable. Wired‘s David Pierce described the process of using Siri on the Mac as ‘almost natural’ and ‘definitely useful.’ Ultimately, he concluded that Siri may be better on the Mac than she is on the iPhone,” Mattera reports. “Perhaps more interesting is what Siri could do to the search market. Beyond finding files and changing settings, Siri can be used to scour the web. Since 2013, she’s relied on Microsoft’s Bing to do so. Unless you specifically request Google, simple commands such as ‘find me chicken recipes’ will result in Siri conducting a Bing search.”

Read more in the full article here.

MacDailyNews Take: Good.

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews, March 9, 2010

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