“YouTube is no longer the biggest music streaming game in town,” Tim Ingham reports for Music Business Worldwide. “The first half of 2016 has proven a historic one: on-demand music streams on digital video platforms increased just 23% in the six months to end of June in the US. This was far outstripped by audio music platforms, where on-demand streams more than doubled – up 108% year-on-year.”
“That, according to a new mid-year report from trusted market monitor BuzzAngle, was enough to make audio platforms like Spotify and Apple Music the dominant streaming format for the first time in history,” Ingham reports. “YouTube and Vevo are now lagging behind.”
“Overall US streaming music consumption grew 58% in the six months, according to BuzzAngle – despite audio platforms bursting ahead of video in popularity terms,” Ingham reports. “This suggests that services such as Spotify, Apple Music and Tidal are still managing to grow the total US streaming market while stealing market share from YouTube.”
Read more in the full article here.
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