“Apple is apparently in exploratory talks to acquire Jay Z’s streaming service Tidal, for an undisclosed amount, according to The Wall Street Journal,” Micah Singleton writes for The Verge.
“The potential of this seems insane for a number of reasons, first among which are suggestions that Apple was actively engaging in a smear campaign against Tidal last year, and secondly Tidal owner Jay Z’s general disdain for the company,” Singleton writes. “But it also makes sense for both parties, given the uphill battle they both have surpassing Spotify to become the top streaming service (Apple’s road is way, way, way easier, but still), and the synergies that exist between the two companies.”
“There’s a lot of detail to work out still, and a lot could go wrong before any of this is close to being solidified,” Singleton writes. “But Apple acquiring Tidal isn’t as crazy as it might initially sound and could be a win for both parties.”
Read more in the full article here.
MacDailyNews Take: Getting (and paying) the Tidal artists fully on board the Apple Music train (and potentially providing exclusives) is more than enough reason to make the deal.
No wonder someone’s spotifying their undies.
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