Beyond the flair: iOS 10 turns iMessage into a platform

“Apple’s big changes to Messages in iOS 10 seem mostly cosmetic: Giant emoji, full-screen fireworks, handwritten scrawls across photos and videos, and stickers galore,” Caitlin McGarry reports for Macworld.

“These are features lifted straight from Facebook Messenger, Snapchat, Line, and all the other messaging apps that are resonating with teenagers and, even if they won’t admit it, their parents,” McGarry reports. “But the biggest change to Messages is more behind the scenes.”

“Facebook Messenger and WeChat are taking over the world, but Apple’s decision to open up iMessage to developers makes it clear that the company isn’t yielding to the dominant messaging apps—in fact, it has an advantage,” McGarry reports. “Apple’s decision to turn iMessage into a platform is more significant than all the Snapchat-like effects that have garnered the lion’s share of attention…”

Read more in the full article here.

MacDailyNews Take: Slowly iMessage opens up. How far will it open eventually?

Why I remain unconvinced when Apple denies plans to introduce iMessage to Android – June 17, 2016
Why Apple’s holding back Messages for Android: Hardware sales – June 15, 2016
Apple’s new iMessage is great, but why the hell isn’t it on Android, yet? – June 14, 2016
Apple’s iMessage and Siri will allow iOS 10 users to send money via Square Cash – June 13, 2016
Apple to deliver iMessage to Android at WWDC – June 9, 2016


    1. That sounds like the sort of thing said by somebody with no really close friends. When you’re talking to a loved one, the instant interaction and tone of voice is hugely important and no amount of emojis could ever be an adequate substitute.

      At the other end of the scale, if your car is in the local garage being repaired, do you send them an e-mail/text that might be answered at some point that day, or do you speak to somebody and get an instant response?

      Messaging is good for some things, but voice communication will always be important too.

  1. Not far enough to become an Android application or even part of iCloud, though it would be useful for many non-Apple system, including Windows.

    Part of the reason is security, of course, since iMessage are protected not by your iCloud password, but by device-bound keys. Apple can do it on their own devices such as Macintoshes, Watches, iPod touches, but not on e.g. on Android or Windows.

    Main reason, though, is that iMessage is competitive advantage that Apple simply sees no reason to give away.

    1. The other side of that coin is that the other popular messaging services can claim a broader range of devices supported as their competitive advantage over iMessage.

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