“Apple’s big changes to Messages in iOS 10 seem mostly cosmetic: Giant emoji, full-screen fireworks, handwritten scrawls across photos and videos, and stickers galore,” Caitlin McGarry reports for Macworld.
“These are features lifted straight from Facebook Messenger, Snapchat, Line, and all the other messaging apps that are resonating with teenagers and, even if they won’t admit it, their parents,” McGarry reports. “But the biggest change to Messages is more behind the scenes.”
“Facebook Messenger and WeChat are taking over the world, but Apple’s decision to open up iMessage to developers makes it clear that the company isn’t yielding to the dominant messaging apps—in fact, it has an advantage,” McGarry reports. “Apple’s decision to turn iMessage into a platform is more significant than all the Snapchat-like effects that have garnered the lion’s share of attention…”
Read more in the full article here.
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