Apple touts Artificial Intelligence in iOS and opens ‘crown jewels’ to developers

“Apple CEO Tim Cook and a small battalion of his lieutenants took to a stage [yesterday] in a fast-paced keynote that pushed back against talk that the company lags behind rivals in artificial intelligence (A.I.) and opened some of the company’s crown jewels to third-party developers,” Gregg Keizer reports for Computerworld. “Monday’s Worldwide Developers Conference (WWDC) keynote focused on software and, to a lesser extent than last year, on services, touting small and not-so-small improvements to all four of its operating systems: macOS, iOS, tvOS and watchOS.”

“Cook spent relatively little time holding court, and the keynote was much more structured, and clearer, than last year’s event, said Jan Dawson, chief analyst at Jackdaw Research,” Keizer reports. “Throughout, Dawson said, Apple made two major statements to developers, and peripherally, to customers as well. ‘They pushed back on the narrative that Apple is handicapped in A.I.,’ said Dawson. ‘But not directly. They dropped in the right terms here and there, but really, what they did is show, not tell.'”

“‘What Apple did was show how their products were getting better’ with more intelligence, Dawson added, citing improvements to Siri as the prime example,” Keizer reports. “Patrick Moorhead, principal analyst with Moor Insights & Strategy, concurred. ‘Apple responded nicely to the threat put in front of them by Google and Microsoft,’ said Moorhead, ‘and showed that they’ve been working on A.I. improvements for a long time… They opened up the crown jewels [Siri, Maps and Messages]… Now they’re creating a messaging platform that’s open to commerce and voice.'”

Read more in the full article here.

MacDailyNews Take: We can’t wait for everyone to be on Messages (everyone on iOS, that is) and, BTW, Scribble on Apple Watch is awesome!/blockquote>


  1. I really wish they would add a text interface for Siri. It wouldn’t be hard and it wouldn’t take anything away from it. There are times when using Siri (or at least natural language queries are nice, but you can’t use voice because perhaps you don’t want people to hear, or because you’re talking already. At work I’m on the phone a lot so can’t query Siri at the same time, but could type in an enquiry.

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