“People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found,” Harriet Taylor reports for CNBC.
“The company compared Android users’ daily time spent on Facebook, Instagram, Twitter and Snapchat from January to March 2016 with the same period in 2015. The firm looked at data from the U.S, UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain,” Taylor reports. “Facebook’s Instagram saw the biggest year-over-year drop — usage was down 23.7 percent this year, closely followed by Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent), the study found.”
“In the U.S. — typically social media’s most lucrative market — Instagram use was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent and Facebook fell 6.7 percent,” Taylor reports. “Despite this drop, Facebook users in the U.S. continued to spend the most time using the app: 45 minutes and 29 seconds every day on average.”
Read more in the full article here.
MacDailyNews Take: Is the great awakening finally upon us?
And now for a short film:
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Direct link to Matthew Frost’s “Aspirational,” starring Kirsten Dunst here.
SEE ALSO:
FYI: Facebook collects all the text you typed but decided against posting – April 22, 2015
European Commission: Don’t use Facebook if you don’t want to be spied on – March 27, 2015
Facebook, Google, and Amazon are getting even creepier – December 9, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Tim Berners-Lee: You should own your personal data, not Google, Facebook, Amazon, and advertisers – October 8, 2014
How to hide Twitter, Facebook buttons in iOS 8 sharing panel – October 2, 2014
Facebook’s scary Messenger app highlights iOS security vs. Android security – August 8, 2014
Facebook conducts massive psychology experiment on 700,000 unaware users, and you may have been a guinea pig – June 28, 2014
Why Apple really values your privacy – unlike Google, Facebook, or Amazon – June 25, 2014
U.S. NSA used Facebook to hack into computers – March 12, 2014
How to permanently delete your Facebook account – December 16, 2013