“You don’t need to be an expert to realize that Alexander Wang loves music,” Steff Yotka reports for Vogue. “The front rows at his fashion shows are typically studded with musicians—from Mary J. Blige to Lady Gaga. Courtney Love and Ludacris both have played his after-parties, and his runways routinely feature some of the best songs around.”
Yotka reports, “So when it came time for Apple Music to launch its fashion channel, the designer was the ideal candidate.”
“Premiering today, the platform (which you can easily access via your Apple Music membership) features three playlists curated by Wang—Chill, Hype, and Vibe—whose songs range from R&B slow jams, to hardcore rap, to the kind of dance floor–ready tracks you’d expect from the fun-loving designer famous for throwing the coolest after-parties in the industry,’ Yotka reports. “Throughout the year, he’ll be adding to the lists so that fans looking to create their own personal Alexander Wang after-party can stay up-to-date with what the designer is listening to, both for play and for work, mood board–style… Listen to the playlists in their current state on Apple Music and watch a video that comically depicts Wang’s worst-case party scenario — sleeping through the fete! — below.”
[protected-iframe id=”cc96b8898a51e1fdc044e8ab4bcebe4c-17146794-18685410″ info=”https://embed.itunes.apple.com/us/embedded-player/idsa.1381eb5f-2c0c-11e6-9631-5d1dc358a5b1″ width=”560″ height=”315″ frameborder=”0″ scrolling=”no” allowfullscreen=””]
Read more in the full article here.
MacDailyNews Take: Smart marketing.
Apple Music is what the in-crowd uses.