Volkswagen: We will starve and eventually take over Apple

“Whenever a new CEO takes the helm at Volkswagen AG, he announces a brand-new strategy,” Bertel Schmitt reports for Forbes. “Last week, it was CEO Matthias Müller’s turn to proclaim his new strategy at a mass meeting of Volkswagen managers, flown in from all four corners of the Wolfsburg empire. The objective of the meeting was, as Germany’s BILD wrote, to ‘close the ranks’ of Volkswagen’s officer corps, and to swear them in on the new direction before the new strategy is formally announced in a few months. The plan may require a little more work for everybody to sign up. Volkswagen’s leadership appears to be divided. Some members of VW’s digitalization team dream the new direction will lead to a takeover of Apple.”

“Last time a grand new strategy was revealed was after Martin Winterkorn took over at VW in 2007. He announced the Strategy 2018, Volkswagen’s plan for total world domination,” Schmitt reports. “The plan was that by 2018, Volkswagen would overtake Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything.”

“The managers I talked to were not impressed. One attendee remarked that there ‘was little or nothing for a carmaker in the classical sense.’ Another Volkswagen manager characterized Müller’s presentation as ‘a lot of insipid speech balloons,'” Schmitt reports. “A participant of last week’s manager conference characterized it suchly: ‘This is the world our developers live in: 1.) Volkswagen generates exclusive ecosystems. 2.) Volkswagen is the gatekeeper to these ecosystems. 3.) We have many millions of customers around the world, and they will line up to become part of these ecosystems. 4.) The ecosystems are self-learning. 5.) We will control both the hardware, and the data. We will starve and eventually take over Apple.'”

Read more in the full article here.

MacDailyNews Take: Obviously, Oktoberfest has begun very early in Wolfsburg this year. Prost!!!

(Or, Müller’s brain has been damaged from sucking the actual exhaust fumes spewing out of VW’s millions of faked-emissions vehicles.)

[Thanks to MacDailyNews Reader “Tom R.” for the heads up.]

43 Comments

    1. Volkswagen Group on Forbes Lists vs Apple on Forbes Lists
      #77 World’s Most Valuable Brands #1 World’s Most Valuable Brands
      #229 America’s Best Midsize Employers 37 America’s Best Employers
      #14 Global 2000 #12 Global 2000
      #7 in Sales #11 in Sales
      #23 in Profit #3 in Profit
      #69 in Assets #114 in Assets
      #53 in Market value #1 in Market value
      Market Cap As of May 2015 Market Cap As of May 2015
      $126 Billion $741.8 Billion

    2. I think there is a translation error there. From context clues it seems the new management team wants to “overtake” Apple as the world’s most valuable company (a laudable, if impossible, goal for any CEO) not that they want to “takeover” (buy the world’s most valuable company, unless they want Apple to buy them).

  1. Pretty hairy delusion on display. On a par with the 1961 USSR Khrushchev’s “We will bury you” speech and ex-Palm & ex-Palm CEO Ed Colligan’s 2007 iPhone dismissals of “Computer guys aren’t going to figure this out and just walk in and take over…” D’OH!!

    1. Colligan’s one is still pretty funny.

      A smartphone is just a small low-power computer that’s been programmed with the ability to do telephony and given the additional I/O hardware to interact with a radio network.

      Maybe the problem was that Colligan had never thought about what a smartphone was or what it could be. Amazing hubris and a lack of insight and imagination.

  2. VW cars are for the most part just getting more and more boring, they are rapidly becoming the HP of the car world good old fashioned foundations but struggling in the new world marketplace and relying on inbuilt buyer loyalty. Relying on that latter may be their undoing as there is little in reality that marks out their increadingly boring cars from the opposition even where they used to be strong.

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