“To assemble Adweek’s second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz,” David Gianatasio writes for Adweek.
“An executive’s standing in last year’s rankings largely does not figure into our calculations this year,” Gianatasio writes. “There are many intangibles. Image counts a lot, as does the volume of news a company contributes to the Adweek stream. For example, Google’s Larry Page, No. 1 last year, surely turned in another winning performance but fell just behind our pick for the top spot this year, Facebook’s Mark Zuckerberg. Why? Because, in our estimation, Zuckerberg proved to have considerably more sway over the daily news cycle—making headlines in regard to advertising, video and more.”
3. Tim Cook: Lately, Apple’s shiny reputation has been tarnished. Following four years of dynamic growth since Cook, 55, took over from legendary co-founder Steve Jobs, Apple began underperforming its Silicon Valley peer group, and the tech giant’s stock has slipped accordingly. After becoming the first U.S. corporation to hit $700 billion in market capitalization, the company’s value recently dipped below $500 billion, and Apple now finds itself in a slugfest with Alphabet for the top slot on the S&P 500. The biggest culprits? Slower iPhone sales and a disappointing debut of the Apple Watch. Some say the correction is long overdue—and few blame Cook for the slide. In fact, he is making inroads that could open new revenue streams down the line. One example: a recent $1 billion investment in ride-hailing service Didi Chuxing, the “Uber of China.” Another: The Apple Music app for Android OS launched in November, arguably the company’s biggest push into a rival platform. Ads for the app starring Taylor Swift went viral, displaying a juicy cultural tang Apple’s advertising has been missing of late. (Apple did win two Grand Clios, one for its ‘World Gallery’ iPhone campaign, and another for “The Game Before the Game” from its Beats by Dre unit.)
Read more in the full article here.
MacDailyNews Take: “Tarnished,” our collective ass.
Apple last quarter posted revenue of $50.6 billion and net quarterly profit of $10.5 billion? Those are each “billion” with a “b.” Compare those results to any other company on earth
Interesting? Hm?