Spotify follows Apple into original video content development

“With a fresh $1 billion to burn, Swedish streaming upstart Spotify… is apparently pursuing a strategy that actually borrows a page from Apple Music’s own playbook,” Andrew Tonner reports for The Motley Fool.

“According to reports, Spotify is developing its own suite of original video programming, paving the way for the privately held unicorn to potentially compete with the likes of Netflix and,” Tonner reports. “Spotify has laid plans to develop a total of 12 original video series, featuring a number of well-known entertainment industry veterans. Spotify has enlisted the likes of Academy award winner Tim Robbins, and Def Jam Records founder and entertainment mogul Russell Simmons.”

“With its own original video content strategy already in place, Apple is reportedly planning to unveil a redesigned version of Apple Music at June’s World Wide Developers Conference,” Tonner reports. ” It isn’t immediately clear how far Spotify and Apple Music hope to take their original content efforts. Will they remain tightly focused as adjacent, music-related offerings cited above, or do they merely represent the first steps toward competing with Netflix and Amazon Prime Streaming?”

Read more in the full article here.

MacDailyNews Take: Well, Apple does have a little something called Apple TV with some 25 million sold through the end of 2015 and another 24 million units expected to be sold this year alone, so Apple certainly ought to be working on compelling original series content.


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