“Judging from the pundits, the sky has started to fall on Apple’s halcyon days,” Matt Asay writes for ReadWrite. “One analyst goes so far as to say that ‘the only thing that is plainly clear concerning Apple is that it has saturated the market with its legacy, hardware products and largely achieved its total addressable market.'”
Asay writes, “The truth, however, is very different.”
“What this analyst and others seem to be missing is that the future for Apple’s iPhone business has less to do with hardware and more to do with services,’ Asay writes. “[Apple’s] second largest revenue-generating category in the quarter was “Services,” or things like App Store sales, Apple Music, and Apple Pay. Each of these businesses is soaring, and isn’t dependent on stratospheric sales of devices to grow.”
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MacDailyNews Take: And only Apple has all of the pieces required.
Our installed base of over 1 billion active devices continued to grow strongly. We added a huge number of Android switchers and new-to-Mac customers, and we generated very strong growth from Services…
Services… was our second largest revenue-generating category during the quarter. Setting aside the amount we received from a patent settlement in the December quarter, the March quarter Services revenue was our highest ever. Services revenue jumped 20% to $6 billion. App Store revenue was up 35% to beat last quarter’s all-time record. And Apple Music continues to grow in popularity, with over 13 million paying subscribers today. We feel really great about the early success of Apple’s first subscription business, and our Music revenue has now hit an inflection point after many quarters of decline.
The Services business is powered by our huge installed base of active devices, which crossed 1 billion units earlier this year. As we discussed on this call in January, those 1 billion-plus active devices are a source of recurring revenue that is growing independent of the unit shipments we report every three months. In fact, the purchase value of services tied to our installed base was a record $9.9 billion in the March quarter, up 27% over last year, accelerating from the 24% growth rate we reported in the December quarter.
The reach of Apple Pay also continues to expand following a very successful launch in China in the March quarter and last week’s rollout in Singapore. Apple Pay is growing at a tremendous rate, with more than five times the transaction volume of a year ago and 1 million new users per week. There are more than 10 million contactless-ready locations in the countries where Apple Pay has launched to date, including over 2.5 million locations now accepting Apple Pay in the United States, and more expansion of Apple Pay is coming soon. — Apple CEO Tim Cook, April 26, 2016
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