“Apple yesterday said it sold 4 million Macs in the March quarter, a 12% decline from the same period the year before, and a larger contraction than for the personal computer business as a whole,” Gregg Keizer reports for Computerworld.
“The year-over-year downturn in Mac sales was the second straight down quarter, and excepting a brutal 22% drop at the end of 2012, the largest since Apple introduced the iPhone in 2007,” Keizer reports. “Apple had been on an extended streak of besting the PC average, with sometimes-impressive gains during the four-years-and-counting slump of the overall market. But the March quarter’s results put an end to the years-long run, which the Cupertino, Calif. company often touted.”
Keizer reports, “Neither CEO Tim Cook or CFO Luca Maestri mentioned the end of the streak in Tuesday’s earnings call with Wall Street.”
Read more in the full article here.
MacDailyNews Take: Perhaps if Apple updated some Macs once in a while? Just sayin’.
Note to Apple brass: Complacency kills.
Steve Jobs deplored laziness and incompetence.
Apple reports earnings miss in Q216 – April 26, 2016
Apple’s languishing Macintosh: Is a massive re-invention near? – April 25, 2016
Hey Apple, how about shipping a new computer sometime? – April 15, 2016