Apple and the future of color

“At the last Apple Event, a seemingly simple thing was announced: a True Tone display on the 9.7-inch iPad Pro,” Craig Hockenberry blogs for The IconFactory. “This device also uses a new LCD panel and sports “a color standard big enough for Hollywood.”

“As with most things released by Apple, there is an amazing amount of underlying technology that makes this new display shine,” Hockenberry writes. “This new product is also a glimpse of how our screen technology will evolve over the coming years, so now is a good time to start understanding how these changes are going to affect our products. As a developer, you’ll quickly realize that the scope of these changes will make your update to Retina graphics look like a walk in the park.”

“The world of color science has notoriously bad acronyms and you’re about to become familiar with a new one: DCI-P3,” Hockenberry writes. “From your point-of-view, the important thing about DCI-P3 is that it can display a wider range of color. Apple’s promotional literature states that the new iPad Pro has ‘up to 25% greater color saturation than previous models.'”

Tons more in the full article – recommendedhere.

MacDailyNews Take:

[Attribution: The Loop. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Apple’s technological prowess has hit a brick wall. On the other hand, with Tim Cook’s penchant for fashion you can now envision purchasing multiple Apple devices to coordinate with your various attire.

  2. Haha, Joe! Or is that George? Or would you prefer some other anonymous troll name? It really doesn’t matter…

    The iPad is still preeminent. So is the iPhone. And no one else has matched the Apple Watch, either, despite Samsung being warned ahead of time and crapping out a couple of watch revisions prior to the release of the Apple Watch.

    I am not saying that Apple can rest on its laurels. That is a recipe for certain disaster in the long run. But this kind of repetitive “sky is falling” nonsense reminds me of a certain Fwhatever guy that started incrementing his name back in 2006 or 2008. Like him, you keep saying the same thing hoping to make it true through repetition.

    Besides, do you *really* want it to be true? If Apple is not innovating, then what is Google or Samsung or the other companies going to do? What did they do in the 1990s? What did they do up until the iPhone was released in 2007? Other than copying the MacOS to make Windows, what happened between the mid-1980s and the mid-2000s (two decades) except a series of incremental improvements in CPUs, HDDs, etc.? Compare that to the last 18 years since 1998 with Apple driving technology. Yeah, I thought that you might get it. And, luckily for you, the Apple technology ride is far from being over.

  3. Is it just me or does it seem Apple matching Samsung more often these days.. “Color saturation” was pretty synonymous with Samsung displays as well as large displays, and convex miniscus screen surfaces.

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