“With the latest update, Apple started promoting what it calls ‘Live Tune-in,’ the ability to ask Siri to watch the live broadcast of a specified channel, like CBS, Disney XD, or ESPN,” Dave Mark writes for The Loop. “A terrific goal, one that would allow Apple to keep a viewer in the Apple TV ecosystem without having to switch inputs to their cable box to watch live TV.”
“The current setup is a far cry from being able to watch your local stations on your Apple TV,” Mark writes. “But it is a step, albeit tiny, in the right direction.”
“To be clear, I absolutely love my Apple TV. I own three of them and take one with me when I travel. A terrific solution,” Mark writes. “It’s just that live TV is not there yet. Lots of problems to solve, including pricing/validation issues.”
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