iPhone SE event led to website traffic spike in China and India

“According to AppleInsider, the traffic to Apple’s website in China and India (EPI) saw ‘significant surges’ on March 21, 2016, the day Apple announced the iPhone SE and 9.7-inch iPad Pro,” Adam Rogers reports for Yahoo Finance.

“According to market research firm SimilarWeb, the overall traffic stood at 21.5 million visits on March 21, an 83% increase over the previous day,” Rogers reports. “This was below the 87% one-day surge for the iPhone 6s announcement last year and a 195% spike on the unveiling of the iPhone 6 in 2014.”

Rogers reports, “The website traffic in China rose 150% for the iPhone SE event, suggesting a high level of interest.”

Read more in the full article here.

MacDailyNews Take: More good news for iPhone SE.


  1. Albeit for emerging markets or smaller phone size individuals around the world – my thought are that the aesthetics should have been updated to appear not only internally but externally as well – instead of a exterior design from many years ago – what are your thoughts, I’m really curious ????

    PS – long shareholder of many years – hahaha

    1. Using the old casing saves Apple lots of money on new tooling and engineering work. This phone is supposed to be affordable, and Apple needs to protect gross margins or they get pounded by Wall Street.

    2. Other fact is Apple is not maddening their 3rd party accessories resellers nor their fidel iPhone 5 users who bought (like me) many addon for the device. Same form factor was a no brainer for many aspects.

      Personnally, I wished for a modernized container but hey! This time will come.

      Meanwhile, I am buying the SE. Keeping all my addon and wait for the next 4″ iteration.

      PS: From a shareholder

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