“While larger iPhones have driven sales among switchers, a new 4-inch iPhone is likely to drive upgrades among existing Apple users, to the tune of up to 15 million units per year, one analyst believes,” Neil Hughes reports for AppleInsider.
“Amit Daryanani of RBC Capital Markets issued a note to investors on Wednesday, noting that only 40 percent of the install base has upgraded to Apple’s larger 4.7- or 5.5-inch iPhone models,” Hughes reports. “He believes next week’s expected debut of the 4-inch “‘iPhone SE’ is a strategic move by Apple to accelerate existing users’ upgrade cycles.”
Hughes reports, “Daryanani’s projections call for Apple to sell between 10 million and 15 million ‘iPhone SE”‘ units annually.”
Read more in the full article here.
MacDailyNews Take: 15 million units might well be on the light side.