“Apple users could be in for a surprise when the company debuts its new ads for Apple News,” Hilary Brueck reports for Fortune. “But then again, maybe they won’t even notice the change.”
“The new ad format for the news app is designed to put banner ads more seamlessly side by side with regular articles in the news feed,” Brueck reports. “It’s a shift for the app, which now hosts barely any sponsored content.”
“Apple wrote that the new native news ads, which should debut later this month, are ‘intended to blend in with their surrounding[s]’ distinguished only by a sponsored tag in the bottom corner of the screen,” Brueck reports. “That means the content will be virtually indistinguishable from regular news stories.”
Read more in the full article here.
MacDailyNews Take: We haven’t seen them, yet. Have you?