“In the next few weeks, Apple is likely to hold an event in which it will announce a new iPhone which, according to rumors, may be called the iPhone SE,” Jan Dawson writes for Tech.pinions. “This phone is supposed to be smaller (in line with the iPhone 5 models), made from similar materials to the iPhone 6 series, and feature some of the same components.”
“Reporting on the phone has focused on the physical appearance, components, and specs, but there hasn’t been any solid sourcing on the reasons for the phone to exist or how it will be positioned in the lineup,” Dawson writes. “As such, it’s worth thinking through why Apple might want to release such a phone and how it’s likely to fit into the overall portfolio of iPhones going forward.”
“This is one of two devices likely to be announced this month by Apple where the questions of pricing and positioning are at least as interesting as the devices themselves,” Dawson writes. “The other being the new mid-sized iPad, which might well inherit the iPad Pro branding from its larger sibling. But I’ll leave that for another time.”
Read more in the full article here.
MacDailyNews Take: If they’re not working towards it already, Apple really should consider eliminating the tick-tock cycle. Kill of the “S” years. The company is big enough and rich enough to be able to pull off a new iPhone design annually.
Why Apple’s ‘iPhone SE’ should have had 3D Touch – March 10, 2016
KGI: Apple to release new 4-inch iPhone in early 2016; A9-powered, but no 3D Touch – November 4, 2015