Sacha Baron Cohen deftly parodies Apple product launches

Sacha Baron Cohen portrays plays Apple-ish executives — think Steve Jobs and Jony Ive — unveiling a new movie character instead of a revolutionary, paradigm-destroying device or service.

Cohen also features Apple-esque “fanboys” and “fangirls” in his new promotional vehicle.

Cohen, best known as Borat Sagdiyev and Brüno Gehard, is promoting his new movie The Brothers Grimsby.

Cohen references many of his most famous characters, including the infamous Ali G.

MacDailyNews Take: Can’t wait!


  1. Ah,,, it reminds me of the good old days…..

    The more recent ones include a lot more waffle and portly people walking around the stage with their shirts not tucked in.

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