Sacha Baron Cohen deftly parodies Apple product launches

Sacha Baron Cohen portrays plays Apple-ish executives — think Steve Jobs and Jony Ive — unveiling a new movie character instead of a revolutionary, paradigm-destroying device or service.

Cohen also features Apple-esque “fanboys” and “fangirls” in his new promotional vehicle.

Cohen, best known as Borat Sagdiyev and Brüno Gehard, is promoting his new movie The Brothers Grimsby.

Cohen references many of his most famous characters, including the infamous Ali G.

MacDailyNews Take: Can’t wait!

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