CEO Marissa Mayer drops the ax, shutters about half of Yahoo’s content verticals
“Yahoo is shutting down about half of its content verticals,” Peter Sterne reports for Politico. “A source familiar with the matter said that Yahoo was shuttering its tech vertical and moving some of its staff — including former New York Times columnist David Pogue — to Yahoo’s news vertical. Other verticals being shut down include food, autos, health and music. Eater first reported that the food vertical was being shut down. Skift also reports that Yahoo’s travel vertical is being shuttered.”
“As part of the changes, Yahoo Tech editor in chief Dan Tynan is leaving the company, he announced today in a farewell memo to staff Wednesday,” Sterne reports. “‘Well, that was not entirely unexpected. Eight Hundred and Four days after taking the purple, my career as a Yahoo is over,’ Tynan wrote in the memo.”
Sterne reports, ‘Tynan joined Yahoo Tech as a columnist in December 2013; he was promoted to editor in chief in July 2015.”
Yahoo CEO Marissa Mayer (photo: Art Streiber)MacDailyNews Take: Mayer took on an impossible job and deserves credit for staying with the thing when it would have been easy to simply walk away from the mess she inherited.
Marissa Mayer would be a wonderful CEO with the right company.
