Analyst survey shows high consumer interest for ‘iPhone 7’

“Apple may or may not introduce a new flagship smartphone this fall, something the Street has been calling the ‘iPhone 7,’ but it’s not too soon to start prognosticating as to how well it will be received,” Tiernan Ray reports for Barron’s.

“This morning, R.W. Baird’s William Power offers up the results of his firm’s survey of U.S. consumers, which he thinks shows ‘directionally positive’ interest among potential buyers for the device,” Ray reports.

Overall, 7% of survey respondents claimed they planned to purchase the iPhone 7, up from 4% two years ago in advance of the iPhone 6 (which included the first bigger screen)… iPhone 6, 6s. 21% of iPhone 6 and 6s owners plans to purchase an iPhone 7. -iPhone 5, 5s. 18% of iPhone 5s owners and 10% of iPhone 5 and 5c owners plan to purchase the iPhone 7. — R.W. Baird analyst William Power

Intended iPhone 7 purchase by current iPhone owners. Source: R.W. Baird & Co. Research
Source: R.W. Baird & Co. Research

 
Read more in the full article here.

MacDailyNews Take: Massive Q117 iPhone sales are on tap!

6 Comments

  1. Umm… Why would the ‘newer phone’ owners have more interest than the older phone owners..’i thought it would be the other way around just due to contract cycles and age of phone.
    Any thoughts?

  2. Older phone owners are hand me down, second hand owners. They will buy iPhone 5, 5s and 6,6s as they go down in price when iPhone 6 to 7 upgraders flood the market with their used phones.

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