Google will stop running Flash display ads on January 2, 2017

“Google today announced that the Google Display Network and DoubleClick Digital Marketing are completely ditching Flash for HTML5 next year,” Emil Protalinski reports for VentureBeat. “More specifically, advertisers will no longer be able to upload display ads built in Flash into AdWords and DoubleClick Digital Marketing, starting on June 30, 2016, and won’t be able to run display ads in the Flash format on the Google Display Network or through DoubleClick, starting on January 2, 2017.”

“Flash has been on its way out for years,” Protalinski reports. “Not only is the tool a security nightmare, with new vulnerabilities popping up regularly, the market has been slowly but surely moving away from plugins in favor of HTML5.”

“Today’s announcement is thus just the latest nail in the coffin,” Protalinski reports. “The death of Flash can’t come soon enough, both for performance and security reasons.”

Read more in the full article here.

MacDailyNews Take: Thanks, Steve!

SEE ALSO:
Adobe’s bloated, insecure Flash must die – July 15, 2015
Apple CEO Steve Jobs was right about Adobe’s Flash – May 2, 2011
Steve Jobs posts rare open letter: Thoughts on Flash – April 29, 2010

[Thanks to MacDailyNews Readers “Fred Mertz” and “Nick C.” for the heads up.]

13 Comments

  1. I’ve noticed lately that Facebook videos have a tough time decoding to HTML5 and I have to run some of them in flash. Until Flash is 100% deleted there will always be issues with HTML5. You would think that with the number of IOS and Android devices out there that webpage designers would drop Flash. Even I have dropped my Flash slideshows on the pages that I run since most people access my pages with mobile deices. I hear that Adobe is going to stop supporting Flash in the near future. I hope so.

  2. If we can achieve the following, I’ll stop blocking ads:
    — No ads that move
    — No ads that make noise
    — No ads for transparently obvious scams.

    Pipe dream, I know.

    ——RM

  3. Google can have some fscked priorities. They annoy other companies with their security flaw findings, but are willing to defer The Right Thing To Do if it involves fscking advertising.

    Q: What is the single most important thing any Internet user can do to block malware and hacking from affecting their computer?

    A: Block FLASH!

    Come on Google. Grow some ethics.

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