“Google today announced that the Google Display Network and DoubleClick Digital Marketing are completely ditching Flash for HTML5 next year,” Emil Protalinski reports for VentureBeat. “More specifically, advertisers will no longer be able to upload display ads built in Flash into AdWords and DoubleClick Digital Marketing, starting on June 30, 2016, and won’t be able to run display ads in the Flash format on the Google Display Network or through DoubleClick, starting on January 2, 2017.”
“Flash has been on its way out for years,” Protalinski reports. “Not only is the tool a security nightmare, with new vulnerabilities popping up regularly, the market has been slowly but surely moving away from plugins in favor of HTML5.”
“Today’s announcement is thus just the latest nail in the coffin,” Protalinski reports. “The death of Flash can’t come soon enough, both for performance and security reasons.”
Read more in the full article here.
MacDailyNews Take: Thanks, Steve!
Adobe’s bloated, insecure Flash must die – July 15, 2015
Apple CEO Steve Jobs was right about Adobe’s Flash – May 2, 2011
Steve Jobs posts rare open letter: Thoughts on Flash – April 29, 2010
[Thanks to MacDailyNews Readers “Fred Mertz” and “Nick C.” for the heads up.]