Apple CEO Tim Cook deletes his blurry Super Bowl 50 iPhone photo

“Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night,” Chris Welch reports for The Verge.

“As the Denver Broncos celebrated their Super Bowl 50 victory, Apple’s CEO made his way onto the field and took a photo of all the excitement (and confetti),” Welch reports. “He uploaded it to Twitter with a message congratulating the Super Bowl champs. Now, either Cook didn’t take much time to review his shot or he just didn’t care, but it was a very blurry snapshot of what must’ve been a thrilling moment.”

“Although he took a second, far better shot minutes later, the damage was already done,” Welch reports. “The tweet in question is now gone, but maybe deleting it wasn’t the smartest move, since the image will no doubt live on forever in the annals of Google Image Search.”

Read more in the full article here.

MacDailyNews Take: Compounding the error is not a smart move.

What Cook should have done is leave the photo up on Twitter and feature it at the top of his next media event presentation is a segment that “highlights his photography skills.” Show three excellent, extremely clear and beautiful photos that he took during his “recent travels” (Great Wall of China, The Vatican, Apple Store Brussels) and then pop up his now-famous blurry Super Bowl photo and say, “Eddy and I had one too many beers that day. Don’t drink and tweet.” Or something less alcoholic, but still funny. Done. Situation owned.

Instead, this deletion just makes it look like he’s embarrassed about his iPhone’s camera.

Does anyone even remotely competent work in Apple’s PR department? Or do they just not have Tim’s ear?

Tim Cook mocked after inexplicably posting blurry Super Bowl iPhone photo to Twitter – February 8, 2016


    1. Cisco, no one is perfect in every single minute decision of their lives, and contrary to popular belief, Twitter is minute in the grand scheme of things. There are artistic reasons to shoot blurry photos. He should have either left the pic up and claimed artistic license or did exactly what the MDN take said and owned the picture.

      Come on Tim, don’t back down before critics, embrace the criticism, accept the criticism, or show them to be silly and petty, but don’t back down. Own it and move on.

  1. MDN you were praising the photo yesterday. It was a shitty photo from the start and if Cook could have made a joke about it without running it past the PR department he would get some credit, but he bungled it.

    1. Because it’s Apple and people (and in particular MDN) have to complain about everything Apple related. Oh my God Tim Cook is not a professional photographer, Apple is doomed!!!

      It is not a big effin’ deal.

  2. Not content with just one foot in his mouth, Tim jams the other one in, too.

    So far, this year has been grand for Apple, hasn’t it?

    Here’s an idea: Less partying with Eddy. More attention to detail.

    1. Well there are two reasons to care.

      Tim Cook demonstrates incompetence with Apple technology. and/or Apple iPhone demonstrates inferior photographic reproduction. Had these photos been released by an anonymous individual this would have been a nonissue, but the CEO of Apple? WTF was he thinking?

    1. Oh, Tim Cook is an artist now. A regular Renaissance man, Cupertino’s own Michelangelo. Why then has Cook removed his photos if they represent artistic expression of such highest caliber?

  3. Why would anyone be surprised when TC demonstrates his cluelessness – it’s who he is, what he does, leaving Apple customers and AAPL investors suffering more and more.

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