“Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night,” Chris Welch reports for The Verge.
“As the Denver Broncos celebrated their Super Bowl 50 victory, Apple’s CEO made his way onto the field and took a photo of all the excitement (and confetti),” Welch reports. “He uploaded it to Twitter with a message congratulating the Super Bowl champs. Now, either Cook didn’t take much time to review his shot or he just didn’t care, but it was a very blurry snapshot of what must’ve been a thrilling moment.”
“Although he took a second, far better shot minutes later, the damage was already done,” Welch reports. “The tweet in question is now gone, but maybe deleting it wasn’t the smartest move, since the image will no doubt live on forever in the annals of Google Image Search.”
— Tim Cook (@tim_cook) February 8, 2016
Read more in the full article here.
MacDailyNews Take: Compounding the error is not a smart move.
What Cook should have done is leave the photo up on Twitter and feature it at the top of his next media event presentation is a segment that “highlights his photography skills.” Show three excellent, extremely clear and beautiful photos that he took during his “recent travels” (Great Wall of China, The Vatican, Apple Store Brussels) and then pop up his now-famous blurry Super Bowl photo and say, “Eddy and I had one too many beers that day. Don’t drink and tweet.” Or something less alcoholic, but still funny. Done. Situation owned.
Instead, this deletion just makes it look like he’s embarrassed about his iPhone’s camera.
Does anyone even remotely competent work in Apple’s PR department? Or do they just not have Tim’s ear?
Tim Cook mocked after inexplicably posting blurry Super Bowl iPhone photo to Twitter – February 8, 2016