“Apple didn’t buy airtime during America’s National Football League 2016 Super Bowl, but some of its products did turn up playing a cameo role in a variety of commercials,” Daniel Eran Dilger reports for AppleInsider.
“A spot for T-Mobile featuring Drake ended with a promotion of the carrier’s unlimited “stream all you want” music feature that specifically called out Apple Music, spelled out with the Apple logo,” Dilger reports. “While activity tracker FitBit paid to promote its new Blaze smartwatch in an advertisement, what appeared to be an Apple Watch was featured in spots by Hyundai showing off the company’s Bluetooth automotive system called Blue Link, which enables remote start, unlocking and other features from smartphones and select smartwatches (although not the FitBit Blaze).”
“Apple did contribute $2 million to help finance the Super Bowl Host Committee this year (along with several other Silicon Valley firms), as the game was held in Santa Clara, California, which is located near Apple’s headquarters and virtually adjacent to new properties the company has recently acquired,” Dilger reports. “However, the company turned down the rights to use the organization’s branding for promotional purposes.”
Many more examples of Apple appearing during Super Bowl 50 more in the full article here.
MacDailyNews Take: It’s Apple’s world, we just live in it.