“Apple Inc. has begun offering trade-in credit for damaged iPhones, a strategy that could encourage people to buy a newer model rather than try to fix or bear with their current device,” Paresh Dave reports for The Los Angeles Times.
“Previously, Apple required iPhone displays, buttons and cameras to be intact for consumers to get up to $350 toward the purchase of a new iPhone,” Dave reports. “The maximum credit cuts the price of the latest iPhone, the 6S, by more than half.”
“Cracked screens and other issues will cut into the trade-in value, limiting it to between $50 for the iPhone 5S and $200 for the iPhone 6 Plus, an Apple spokesman said Friday” Dave reports. “But the new policy still makes upgrades more attractive than before.”
Read more in the full article here.
MacDailyNews Take: Smart move on Apple’s part. Upgrade that cracked iPhone!
Apple launching new broken iPhone upgrade, screen protector installation programs – February 4, 2016