We just ended the year with the highest retention rates we’ve ever had: 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that Jony [Ive] and the team took years to build.
The thing I didn’t know before I came in—a month in, I told my husband, “I now know why this is one of the most successful companies on the planet: Because the culture is so strong. The pride, the protection, the values.” The company was built to change people’s lives. — Angela Ahrendts, Apple’s senior vice president of retail and online stores
More in the full article here.
MacDailyNews Take: Tim Cook’s best hire.
Here’s what Angela Ahrendts should do to boost the luxury factor of Apple Retail Stores – December 10, 2015
Apple’s Angelea Ahrendts makes her mark on Apple Stores by going ‘ultraluxe’ – December 8, 2015
Apple’s Angela Ahrendts a featured speaker at next week’s Bloomberg Year Ahead Summit – November 2, 2015
What the heck is Angela Ahrendts doing at Apple? – September 10, 2015
Apple’s Angela Ahrendts emerges as highest-paid U.S. woman with $83 million – May 5, 2015
When Angela Ahrendts met Tim Cook – March 26, 2015
Jony Ive and Angela Ahrendts working on Apple Retail Store redesign for Apple Watch – February 16, 2015