“Hardly a day has gone by recently when people interested in tech haven’t found another alarming headline about Twitter. Departures of major executives. Worries about growth in users. Questions about how it can bring in more revenues. Plunging confidence in the company on Wall Street. Predictions of its very doom,” Walt Mossberg writes for The Verge. “But, underneath all that, Twitter’s fundamental problem is this: it’s too hard to use.”

“To potential new users, it’s a real challenge to learn all of Twitter’s often arcane little features,” Mossberg writes. “And even for people who have been using the service multiple times daily for years, like me, it can be tricky to decide when to use which feature and in which situation.”

“Basically, Twitter has become what I call ‘secret-handshake software’ — something that’s so complicated that, as in a secret society, only insiders know the rituals that unlock its power,” Mossberg writes. “That has to stop. New Twitter CEO (and co-founder) Jack Dorsey needs to tear out a lot of this stuff by the roots and rebuild the service in a clearer, more accessible form. The trick will be to find a way to do this that’s both inviting for new users and still attractive to Twitter addicts.”

Read more in the full article here.

MacDailyNews Take: Mossberg is right on target. Twitter holds much promise, but too much of it is unrealized due to unnecessary UX complexity.

SEE ALSO:
As Twitter struggles to fix itself, the good news is that it has enough cash on hand to last 412 years – January 25, 2016
Twitter considering 10,000-character limit for tweets – January 5, 2016
A possible ‘Steve Jobs moment’ for Twitter’s Jack Dorsey? – June 12, 2015
Twitter CEO Dick Costolo is out, Jack Dorsey named interim CEO – June 11, 2015