“In a new report from Consumer Intelligence Research Partners (CIRP), the research firm claims that Apple’s giant-sized tablet performed impressively over the all-important December quarter, despite its high price point,” Luke Dormehl reports for Cult of Mac.
“CIRP says that the iPad Pro had a strong launch by capturing a “meaningful share” of Apple’s tablet market, with 12 percent of all iPads sold being the iPad Pro,” Dormehl reports. “The December quarter also indicated another change for iPad sales, with iPad mini models taking over from the iPad Air for the first time as Apple’s top-selling category of iPad.”
“CIRP’s figures suggest that all combined models of iPad mini made up 47 percent of iPad sales in the quarter, compared to 40 percent for iPad Air models,” Dormehl reports. “In the December 2014 quarter, iPad mini models made up just 32 percent of sales.”
Apple iPad models sales mix in the U.S., Q414 vs. Q415
Read more in the full article here.
MacDailyNews Take: iPad Pro’s price point is not “high” for what the device offers, hence its impressive sales.
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