“In a new report from Consumer Intelligence Research Partners (CIRP), the research firm claims that Apple’s giant-sized tablet performed impressively over the all-important December quarter, despite its high price point,” Luke Dormehl reports for Cult of Mac.
“CIRP says that the iPad Pro had a strong launch by capturing a “meaningful share” of Apple’s tablet market, with 12 percent of all iPads sold being the iPad Pro,” Dormehl reports. “The December quarter also indicated another change for iPad sales, with iPad mini models taking over from the iPad Air for the first time as Apple’s top-selling category of iPad.”
“CIRP’s figures suggest that all combined models of iPad mini made up 47 percent of iPad sales in the quarter, compared to 40 percent for iPad Air models,” Dormehl reports. “In the December 2014 quarter, iPad mini models made up just 32 percent of sales.”
Apple iPad models sales mix in the U.S., Q414 vs. Q415
Read more in the full article here.
MacDailyNews Take: iPad Pro’s price point is not “high” for what the device offers, hence its impressive sales.
SEE ALSO:
Apple’s powerful iPad Pro: One month later – December 14, 2015
Om Malik: iPad Pro has replaced my 12-inch MacBook – December 7, 2015
The best keyboard for Apple’s iPad Pro – December 7, 2015
Apple’s iPad Pro: An entrepreneur’s verdict – December 4, 2015
Jeremy Horwitz: These 5 things made me a happy iPad Pro convert – December 3, 2015
Pro photographers: A couple weeks with iPad Pro and Apple Pencil made us fall in love – December 1, 2015
So long Surface Pro 4, I’m going with Apple’s iPad Pro – November 24, 2015
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015
4K video export shootout: iPad Pro vs. MacBook Pro – November 23, 2015
ZDNet reviews Apple’s iPad Pro: A genuine alternative to a laptop for business users – November 20, 2015
Apple’s super-sized ‘iPad Pro’ shines for work, play and creativity – November 19, 2015
TIME Magazine reviews iPad Pro: ‘The best computer Apple has ever made’ – November 16, 2015
I’ve ditched my MacBook for an iPad Pro; here’s why – November 16, 2015
A designer’s take on the iPad Pro – November 13, 2015
iPad Pro: Day 2 and already making my work better, easier, and faster – November 13, 2015
Apple’s new iPad Pro is faster and more affordable than beleaguered Microsoft’s Surface Pro 4 – November 12, 2015
Analyst: Apple’s iPad Pro and its powerful A9X CPU pose threat to Intel – November 12, 2015
Video: Apple Pencil for iPad Pro vs. Microsoft’s Surface Pro 4 stylus – November 12, 2015
Apple’s A9X-powered iPad Pro offers Mac-like speed – November 11, 2015
Wired reviews Apple’s iPad Pro: ‘The best tablet, and the best case for tablets, anyone’s ever made’ – November 11, 2015
Horace Dediu reviews Apple’s iPad Pro: Unlike anything we’ve ever seen before – November 11, 2015
Ben Bajarin reviews Apple’s iPad Pro: ‘The start of something new’ – November 11, 2015
Is Apple’s epic iPad Pro for you? – November 11, 2015
Gruber reviews Apple’s iPad Pro: A MacBook replacement for many – November 11, 2015
The iPad revolution is solidly entrenched and spreading.
The more people use it, the more they get it.
Has anyone considered a “Pro” version in each of the iPad screen sizes yet? When Tim gets his Apple Pencils shipping as fast as the Pro are selling, we may see this NEW option in each screen size.
That will generate the growth in iPads that none of the talking heads have considered. Note: Apple is offering a new hopped up iPhone in the old smaller size. Different customers have different needs. Remember the sales jump when Apple offered bigger screens in the iPhone 6 release. Tim, “Think Different” please!
Apppple is obviously still doooooooooomed………………………./s
Jan 26th is almost here……………….!
Even I bought one. My first iPad ever. Strictly for the handwriting and for a native mobile airplay device.
Honestly, and I don’t like saying this…until Apple updates its own applications (keynote, pages) to allow Apple Pencil integration, it doesn’t offer much beyond art/design via 3rd party apps (which is fantastic in that arena). Even in notes..pencil integration is fantastic..but..if you import a picture..that image is off limits to the pencil. I can’t even, for example, sit in a meeting, import a graph (as an image) and take notes anywhere near the imported image. It puts the image on the top of the page and you can’t do anything around or on the image…just under it. Frustrating.
There Are many Apps that work great with the Apple Pencil in the App store…
And I’m sure there are… Just like there tons of apps for Windows..but I prefer macs because many of the things I need are built in and well executed. I’m not seeing that with the iPad pro at all. Keynote should have pencil support. All Apple “pro” apps available for the iPad pro should have pencil support. Only 1 does..and it’s not even a pro app. It’s notes, for Christ sake. Correct me if I’m wrong, but the beauty of macs is all the built in stuff windows users don’t have without wasting time digging through forums and shady developer sites for freeware just to have what we have.
Oops, I thought you thought different ie: graphics, photography mapping, MRI/Scans/medicine applications, illustration, etc…
For Christ sake yourself, this is about an iPad Pro, not a Mac…
Love mine!
Still learning Notion, but I love it so far!
It is a monster and it takes some time to get used to the sheer size.
And yet, it is as light as the original iPad (with the screen size of an average laptop), and the CPU muscle that can effortlessly chew through 32 tracks of digital audio (in GarageBand).
I used to need Logic (originally, Logic Studio, a $1,000 Mac-only suite) to do various types of commercial music production (music for TV and film). However, in recent years, and especially for short-form projects (30-second commercial, or corporate video sound bed), I’ve been using GarageBand. It is so quick and intuitive, I find myself getting everything done without the need of all the additional features (and complexity) of Logic. And over the past few months, I had discovered that I’m increasingly doing more and more of my small projects on the iPad. It fits on my keyboard music stand, connects to my keyboard via camera connection kit and provides MIDI and Audio connectivity with zero configuration effort.
Lately, I find myself using my iMac and MBP much less and less often. iPad Pro is an enormously powerful device, and there is already a lot of very powerful software for it. In Steve’s “trucks vs. cars” analogy, this device is already beyond an ordinary SUV and is approaching the hauling capability of a Suburban…
So…Microsoft just added pencil support to office, but Apple hasn’t added it to its own apps. Nice.