“Wall Street is having an absolute freak out over reports that Apple recently scaled back its iPhone 6s orders for the first quarter of 2016,” Yoni Heisler writes for BGR. “During trading on Wednesday, shares of Apple hit a 52 week low and even dipped below $100 for a brief while.”
“Right off the bat, let’s start with the original source of the story, Nikkei. According to the original report, iPhone 6s and 6s Plus production may be cut back by 30%,” Heisler writes. “Nikkei published a similar report back in January of 2013 that turned out to be completely misleading. About three years ago, Nikkei said that Apple was scaling back iPhone 5 orders by a whopping 50% due to disappointing sales and weakening demand. And much like we’re seeing now in 2016, shares of Apple at the time dropped off significantly.”
“But as it turns out, Nikkei’s report turned out to be nothing more than hot air,” Heisler writes. “In fact, the iPhone during every single quarter in 2013 set a new sale records.”
Much more in the full article here.
MacDailyNews Take: Use the faux concern wisely, padawans.
Piper Jaffray: Apple’s iPhone production cut do not necessarily presage sales decline – January 6, 2016
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