“There’s a significant movement of change happening behind the scenes of the tech’s biggest YouTuber,” Jeff Benjamin reports for iDownloadBlog. “Marques Brownlee — better known as MKBHD — a professional YouTuber with more than 3,000,000 subscribers, has taken his talents to Final Cut Pro X.”
“Brownlee used Adobe Premiere Pro before making the switch, Apple’s biggest competitor among non-linear video editing systems,” Benjamin reports. “Even more significant is the reason why he switched — Final Cut Pro X results in quicker turnaround time — it allows him to export videos much faster, which allows him to keep his subscribers updated with new content more often.”
Benjamin reports, “In fact, some of the most popular YouTubers in tech use Final Cut Pro X due to app’s export efficiency, rendering, and playback, among other things.”
Read more in the full article here.
Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?
Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.
Or who perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299? – SteveJack, MacDailyNews, June 24, 2011
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The first 24 hours with Apple’s new Mac Pro and Final Cut Pro X 10.1 (with video) – December 20, 2013
Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012
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PC Magazine reviews Apple’s Final Cut Pro X 10.0.3: Editors’ Choice for high-end video editing – February 7, 2012
Apple significantly updates Final Cut Pro X – January 31, 2012
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
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