“That didn’t take long. Just one week after announcing that Taylor Swift would be releasing her 1989 World Tour film on Apple Music, the film is now available exclusively to Apple Music subscribers,” Romain Dillet writes for TechCrunch. “And this isn’t just a nice bonus for Apple Music subscribers, if you look at the streaming service, it’s all about Taylor Swift today.”
MacDailyNews Take: It is. It’s wall-to-wall Taylor Swift.
“The 1989 World Tour film features Swift’s concert at ANZ Stadium in Sydney and many backstage clips with Swift’s entourage and guest artists. It’s a free movie, but you have to be an Apple Music subscriber,” Dillet writes. “And this is key to understanding Apple’s strategy here.”
“In just a few days, millions of people will get an iPhone for the first time,” Dillet writes. “Many developers will tell you that there’s a big download bump on Christmas day. And it’s also true for Apple’s own services and apps.
“Many will open the Music app and learn about Apple Music,” Dillet writes. “Having an exclusive Taylor Swift video just in time for the holidays is a great way to make people subscribe to the three-month trial.”
Read more in the full article here.
MacDailyNews Take: Apple Music’s $14.99 Family Membership is a ridiculously attractive deal: Up to six people can enjoy unlimited access to Apple Music which offers over 30 million tracks!
Find out more about Apple Music Membership here.
SEE ALSO:
Apple Music nabs Taylor Swift’s ‘1989’ concert film exclusive – December 14, 2015
Taylor Swift calls Spotify a ‘start-up with no cash flow’ – August 4, 2015
Taylor Swift ‘happily’ decides to include ‘1989’ album on Apple Music – June 25, 2015
Apple Music signs 20,000 labels and distributors worldwide – June 24, 2015
Apple and ‘boneheaded’ decisions – June 23, 2015
Metallica’s Lars Ulrich backs Apple Music after its Taylor Swift moment – June 23, 2015
How Taylor Swift became music’s most powerful voice – June 23, 2015
Apple Music to pay rights holders on a per-stream basis during three-month free trial – June 22, 2015
Taylor Swift wins streaming battle as Apple backs down on royalty payments – June 22, 2015
Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial – June 22, 2015