“The fourth gen Apple TV didn’t offer 4K support, but, hopefully, that will change by the fifth generation model,” Dennis Sellers reports for Apple World Today. “Ultra-high definition (UHD) 4K LCD panels have recently experienced steep price declines, allowing 4K TV set prices to fall significantly and increasing consumer adoption and household penetration.”
“By the end of 2017, most 50-inch-and-larger TVs worldwide will feature 4K resolution, according to IHS, a global source of critical information and insight,” Sellers reports. “With its comparatively strong economy and consumer penchant for large-screen TVs, 4K TV household penetration in the United States will reach 34 percent in 2019. However, unlike streaming boxes from Amazon, Roku, and Nvidia, the new Apple TV doesn’t have 4K capability.”
“The amount of 4K content continues to grow. Netflix and Amazon are shooting their new original series in 4K, and there are some YouTube videos that show off the quality of 4K,” Sellers reports. “I think Apple should Apple offer 4K content on the iTunes Store.”
Read more in the full article here.
MacDailyNews Take: Those one-third of US households that will have 4K TVs are Apple’s prime demographic as is, of course, anyone who already has a 4K TV set today.
What Apple should have done is make an Apple TV that is 4K-capable, clearly stating that salient fact in the specs and marketing materials, with a simple “coming soon” regarding the content. They could have easily gotten away with offering a smattering of 4K content à la Netflix and Amazon Prime and they would today be able to sell boxes to those who look at the new Apple TV and its lack of 4K future-proofing and immediately think “this smacks of planned obsolescence, so we’ll wait until next year, thanks.” — MacDailyNews Take, November 20, 2015
Apple should have future-proofed the Apple TV with 4K capability and no amount of apologists will be able to change the fact that, to the general public, Apple looks to be greedily setting up planned obsolescence with the current Apple TV by omitting 4K capability.
After all, if Ultra HD doesn’t matter, why do iPhones shoot in 4K and why have iMacs been upgraded to 4K and even 5K models?
All that said, the Apple TV is a relatively low-priced device and offers much, much more than just simply replaying video. 1080p is perfectly acceptable, will keep bandwidth demands lower for any Apple streaming service that may someday actually appear, and upgrading to 4K Apple TV units next year shouldn’t be all that expensive (especially if you simply sell your current Apple TV unit(s) and apply the proceeds). For the App Store, the Siri Remote and all it can do, and everything else the Apple TV currently offers, we highly recommend the device. It’s awesome, even in its spotty and unfinished state! We’ll just get our 4K content from the Netflix app built right into our Sony 4K TVs instead.
Now, cue the inevitable “4K doesn’t matter” comments from those who don’t yet own 4K Ultra HD TVs. We remember hearing the same exact type of comments when HD TVs first hit the market. — MacDailyNews Take, November 12, 2015
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Amazon unveils $100 Fire TV box 4K video support, Alexa voice control – September 17, 2015
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Analyst: Apple TV streaming service on the way, could cost at least $40 a month – September 14, 2015
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Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015
Here’s how much RAM is inside Apple’s iPhone 6s/Plus, iPad Pro and new Apple TV – September 10, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015