Does Apple need an executive shake-up?

“Developers seem frustrated in recent weeks, with developers from Bohemian Coding joining Panic, BBEdit and others in choosing to withdraw their products from sale at the Mac App Store,” Jonny Evans writes for Computerworld.

“I’m not about to launch into a tirade against Apple on this. I’m going to suggest a solution; one I think will deliver significant improvement,” Evans writes. “Developers are the life-blood of any platform.”

“The best solution I see is to create a new executive position — president or vice president of developer relations,” Evans writes. “This person would have the power and the capacity to build stronger relationships with developers, would evangelize them across other units and would be able to satisfactorily and positively resolve developer problems, such as those currently driving developers away. This role would take certain responsibilities away from many existing members of Apple’s senior management, but would be equipped to prioritise the needs of developers more.”

Read more in the full article here.

MacDailyNews Take: So more of an addition than an out-and-out shake up, but certainly something Tim Cook and Apple’s BoD should be considering. Too much is falling through the cracks lately.

Developer yanks hit app Sketch from Apple’s moribund Mac App Store – December 2, 2015
How Apple could fix their flawed Mac App Store – November 27, 2015
Apple’s Mac App Store is a ghost town – May 7, 2015
Dev pulls MplayerX from Mac App Store over sandboxing; Latest of many Mac developers to abandon Apple app distribution – August 21, 2012


    1. Obviously, he’s just there to earn a pay check because no one knows about him, and devlopers are running away from the app store. This is a big problem, and if Apple doesn’t get off its collective ass and get out ahead of this, it’s going to be a huge problem.

      1. Bullshit. A handful of developers, out of tens of thousands, have decided that they have a high enough profile that they can do without the app store for distribution.


  1. Eddy Cue’s org needs to be broken up. It’s too big and I think he’s in over his head. Cook should hire a SVP to oversee all of Apple’s cloud business. And then hire a VP that reports into Craig Federighi or Phil Schiller to support all developer relations. Eddy Cue will still have plenty on his plate with Apple Music, Apple TV, Apple Pay, iTunes and App Store.

    1. It does not need to be broken up. I’d say the same thing that happened with Jony’s org needs to happen. Bring in a couple of people who can take some of the work off Eddy’s shoulders.

  2. First of all, developers ARE NOT leaving the platform, they’re leaving the Mac App Store. They all still offer Mac applications on their own websites.

    The Mac App Store was created so newer users to the platform can easily find software and be sure that the apps they download are safe from malware, etc.

    Most of the developers leaving the store primarily write developer tools. I’d argue that someone looking for that type of software is already knowledgable enough to look outside the App Store for it.

    What needs to happen is that Apple needs to create a special “aisle” in the store that allows less restricted software to be sold at the purchaser’s own peril.

    They also used to have a web page on their site that listed tons of Mac software and simply provided a link to the developer’s site. This needs to be resurrected and added to the store as well.

  3. Just move Ive back to hardware (only) development, and find that one magic soul who can channel Steve’s vision back into reality. Sure, a few heads will foll (or burst into flame), but Apple needs to get its mojo back.

    Recently helped some people purchase used iMacs and Mac mini’s – they need to run legacy programs, so we had to get machines that could run OS 10.6.8 (Snow Leopard). From the delightful Hello video after install, to the lush, almost lickable appearance of those old dock icons, it really brought back the joy of that old Apple experience – something that’s sorely lacking lately. Apple was the company known for it’s user-friendly, user-befriending aesthetic, ever since the advent of OSX. Now the hardware is aesthetically good (if occasionally off-balance in execution – looking at you, Mac (mini) Pro), but the software side has left much to be desired. Go back and find a You-Tube of the 10.6.8 hello video and pictures of the dock icons to see what I mean.

  4. I think that Apple really needs to re-think the way the App Store works. I don’t think that it is oversimplified in a way that hurts developers, and by extension, the very customers that Apple wants to keep happy.

    To not allow free trials and paid upgrades makes it impossible for developers of expensive, specialized software to sell there.

    Add in the problem of inexcusably long approvals from Apple and I can understand developers being pissed.

    However, on of the other often cited developer complains is how their product gets lost in the clutter of the app store. While I don’t love the store interface and do think it is hard to find good apps amongst a lot of garbage, this is true in any marketplace, real or virtual. I have no problem “discovering” software that someone paid to advertise to me or put a sales staff behind.

  5. The company is coming undone – at least to the extent when you compare it today to what it once was when everything “just worked” – that’s now history. Things, more and more, don’t work very well and some don’t work at all. It’s very M’soft-like when the new OS ruins the whole experience until we get to the second or third point updates. What happened to the tradition of it always working, not crashing operations, and delivering an outcome that made us glad the new version had been launched. Instead, we hesitate to upgrade because we fear failure.

    Will we have to wait until there is a total collapse of confidence in the company’s products before Tim Cook is replaced? Yeah, I know the answer in the MDN environment is that I’m an idiot but more and more and more comments, some from MDN themselves, that prove I’ve been on the right track for a long time. So, keep up the blind support of the inept, inadequate, and clueless CEO and things will continue to decline right along with the value of AAPL that languishes worse than any other tech company on the planet.

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