“In a recent report, Global Equities Research’s Trip Chowdhry took a look into Microsoft Corporation’s sales,” Javier Hasse reports for Benzinga. “Based on the stores the firm monitored, below are some observations.”
“According to the report, only ‘a handful of people’ bought Xboxes and laptops. Moreover, the analysts did not see people purchasing the Microsoft Band,” Hasse reports. “‘The Apple expert sales people, both at the traditional retailers as well as at Apple Store, highlighted the Apps that fit the users interest,’ he added. ‘For instance, if a customer defined himself/herself as a gamer, the salesperson would make emphasis on the game apps on iPad, iPhone and Apple TV; if someone was into fitness instead, the salesperson would highlight the fitness apps on Apple Watch, and Apple TV.'”
“Ultimately, it was the apps that differentiated Apple’s platform from the rest,” Hasse reports. “On the other hand, Microsoft was ‘almost a non-event at the stores we monitored,’ the report concluded.”
Read more in the full article here.
MacDailyNews Take: To witness beleaguered Microsoft stymied on the other side of the app divide makes this holiday season that much more heartwarming.
Concentrate on peddling iOS and Mac apps, Microsoft. It’s your only hope.