“Having discussed the software culture challenge in a previous Monday Note, we now turn to a new series of questions regarding the fantasized Apple automobile. First: Money. Take Ford, the healthiest of US automakers. (I won’t wade into the government loan vs. bailout money controversy),” Jean-Louis Gassée writes for Monday Note. “Ford’s Revenue and Operating Income: $134B [and] 3.9%. Apple’s corresponding numbers: $234B [and] 40%!”

“Yes, the car industry is large (around $2T, that’s two thousand billions), but it grows slowly. In 2015 it saw 2% annual growth — and that was considered a good year,” Gassée writes. “The question isn’t how Apple could make money with cars but: Why should it bother?”

“A possible answer resides in a look at the iPod’s history. When the iPod was introduced in October 2001, many scoffed at Apple’s entry into the MP3 player market, yours truly included: What are they thinking? You can’t make money in a market that’s already commoditized and saturated!” Gassée writes. “We now know the answer: Design + iTunes + Distribution. The iTunes ecosystem, music by the slice, micro-payments… the Apple Store revolution had begun but we couldn’t see it.”

Much more in the full article – recommended – here.

MacDailyNews Take: As we wrote back in March:”When Apple enters markets, it’s because they can bring something(s) so unique to the table that significant disruption is inevitable.”

It goes without saying that Apple would create a premium vehicle, premium-priced for premium customers as usual, not a some low-end crate.MacDailyNews, September 21, 2015

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What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
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New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
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