“Apple Inc.’s watch is gaining sales momentum with the official start of the holiday shopping season, said Dan Ives, an analyst at FBR & Co.,” Jennifer Booton reports for MarketWatch.
“The analyst reiterated an outperform rating on the stock Friday afternoon and said store checks at various Apple, Target and Best Buy locations on Black Friday morning revealed ‘growing interest’ in Apple Watch,” Booton reports. “‘While supply constraints/a choppy launch period have caused stumbles out of the gates,’ he said in a note to clients, ‘we have slowly seen momentum in the field over the last few months.'”
Booton reports, “FBR expects Apple to sell between 5 million and 6 million units in December alone, compared with the roughly 6 million it has sold overall in the roughly six months since its late-April launch, according to FBR’s estimates.”
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MacDailyNews Take: Hopefully all of the Apple Watch launch momentum that Apple squandered by having no supply for months will be regained and then some!
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