Apple Watch regains sales momentum in holiday shopping season

“Apple Inc.’s watch is gaining sales momentum with the official start of the holiday shopping season, said Dan Ives, an analyst at FBR & Co.,” Jennifer Booton reports for MarketWatch.

“The analyst reiterated an outperform rating on the stock Friday afternoon and said store checks at various Apple, Target and Best Buy locations on Black Friday morning revealed ‘growing interest’ in Apple Watch,” Booton reports. “‘While supply constraints/a choppy launch period have caused stumbles out of the gates,’ he said in a note to clients, ‘we have slowly seen momentum in the field over the last few months.'”

Booton reports, “FBR expects Apple to sell between 5 million and 6 million units in December alone, compared with the roughly 6 million it has sold overall in the roughly six months since its late-April launch, according to FBR’s estimates.”

Read more in the full article here.

MacDailyNews Take: Hopefully all of the Apple Watch launch momentum that Apple squandered by having no supply for months will be regained and then some!

Apple Watch’s killer apps: Time, Messages, Notifications – November 27, 2015
Apple Watch tops hottest holiday gift list – November 26, 2015
Apple Watch wearers check their smartwatch 60 to 80 times a day – November 25, 2015


  1. But how could this be when there are no killer apps, and no one wares a watch anymore, and you have to recharge it like a smartphone, and Samsung can’t sell theirs, and it only works with iPhones, and Tim Cook is gay, and it cost money, and it’s to big, and it’s to small, and it doesn’t do real work, and Apple is doomed, and IDC in never wrong, and… /s

  2. They were selling a lot of watches at the Target I visited on Friday morning. They were totally sold out on on the 64 gb iPhone 6s I was trying to find.

    Apple products seemed to be the only thing people were really out looking for at the Target, WalMart, and Best Buy I went to.

    I think that the “analysts” will be very surprised by iPhone sales this season. Demand doesn’t seem to be slowing at all.

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