“When one looks at it through the job to be done filter, we understand that the PC is defined by activities and tasks that are measured in hours such as writing an article, building a financial model, playing an online game, etc.,” Desarnauts reports. “The smartphone on the other hand, has been defined by many interruptions throughout the day and the concept of ‘snackable’ moments, each lasting only a few minutes at a time. Now with Apple Watch, usage interactions are measured in a few seconds and we have the data to show it.”
“Checking the watch face either to check the time or to glance at a complication is by far the most frequent interaction reported by our panel,” Desarnauts reports. “This confirms the findings of an in-depth and in-vivo Apple Watch study conducted by Professor Barry Brown, from Mobile Life, a research center based at University of Stockholm. Professor Brown calculated time/complication glances represented half of all Apple Watch interactions and had an average length of 3.9 seconds.”
“When looking at the specific usage question we asked our panelists, the feedback is very clear and consistent. Apple Watch shines at convenience and productivity type applications,” Desarnauts reports. “For now, the Watch is not used for gaming. Regarding Apple Pay, if we filter out the responses from the members of the research project who live in markets where Apple Pay is not yet available, the percentage of respondents who state using it ‘Less often, or Never’ falls below 10%. [Also], we can state that the new watchOS 2.0 has failed thus far to improve the usage of third party apps with Apple Watch. Close to 80% of the panel reports not using any on a daily basis.”
“Another panelist asked us to begin assessing if/when an Apple Watch owner might feel uncomfortable tilting their Watch while in the presence of others,” Desarnauts reports. “While 72% of respondents said it didn’t create a particular problem for them, 9% stated they didn’t do it because they thought it was rude, and the balance of 19% has some level of anxiety about it.”
Much more in the full article here.
MacDailyNews Take: 60-80 times per day seems a bit light to us, so we much be heavy Apple Watch users. As far as “tilting” in a social setting, that’s the beauty of Apple Watch! Keeping up-to-date can be done far more discretely versus those who are still fishing out, unlocking, and poking at their iPhones or, far worse, wannabe iPhones.